Two questions are crucial for innovation managers in B2C segments at the beginning of every innovation process: 1) What will my customers want in the future? 2) Which solutions and technologies serving this demand are getting already built today? Today, innovation processes are many times poorly informed, relying on outdated data and incomprehensive and timeintensive desktop research. This takes a big stake why more than 80% of new services and products fail after less than a year on the market.
Augmento collects Big Data from the open web and built an AI system detecting market trends, consumer opinions and emerging technologies. Our customers subscribe to an ongoing stream of trend insights, providing a deep understanding about what consumers will want in the future and what solutions will serve this needs. We collect millions of datapoints from blogs, forums, social media, online news etc. every day and use it as a basis for our predictions.