In the real world data are scattered everywhere in the company. Volumes are huge. The hardest thing is to get the CONTEXT out of them. To combine demographic data, research, internal data, billing and transactions you need many days and a lot of specialized manpower to get the insight report. Traditionally maps and location analysis was performed by GIS systems. These, however, are too complex, complicated, HW related, targeted at GIS expert users.
We merge customer data and open data into one environment and visualize them on a map. Visual analysis leads you to see the context. It brings innovative views on business problems through interactive map views that combine hard customer data and open data and calculate valuable insights for tracking business potential, customer segments, campaigns reach, product efficiency, market penetration or competition tracking.