Rainer Will

CEO of Handelsverband

Will is the CEO of Handelsverband, the Austrian Retail Association. He is also member of the Board of Directors of EMOTA, the European eCommerce Association. Prior to that he gained vast experience in economics, innovation, research and politics whilst working at the Institute for International Research (IIR), the Austrian federal promotional bank (aws) and forming part of the Austrian vice-chancellor and minister of economics cabinet.